The name SUBARU was used for the prototype vehicle completed in February 1954 for the first time – named the “SUBARU 1500 (P-1)”. Mr. Kenji Kita, the first president of Fuji Heavy Industries Ltd., who had a strong aspiration to enter the passenger car business, gave the name. In July 1953, Fuji Heavy Industries Ltd. was established. Approximately two years later, in April 1, 1955, Fuji Heavy Industries Ltd. absorbed five companies (Fuji Kogyo, a scooter manufacturer; coachbuilders Fuji Jidosha; engine manufacturers Omiya Fuji Kogyo; chassis builders Utsunomiya Sharyo and the Tokyo Fuji Sangyo trading company) and started anew as the new Fuji Heavy Industries Ltd.
“SUBARU” is a Japanese term representing an open star cluster in Taurus “Pleiades”. It is said that the term was originally pronounced as “Misumaru” to mean “uniting a cluster of six stars in the Taurus constellation” but that the pronunciation changed from “Misumaru” to “Sumaru” and then to “SUBARU” over the years. The name SUBARU contains the hope that the six companies are united in harmony and achieve great success.
From the “freedom of flying” to the “pleasure of driving” – as both an aircraft manufacturer and the maker of popular automobiles, Subaru Corporation is in a unique position to pursue the highest standards in Subaru automobile development.
Not only on the race track, proven by the WRC rally championships, but also on roads and in severe conditions around the world, the pursuit of durability and reliability continues. The Subaru’s have the highest loyalty factor in the world, consistently win many accolades like “Most fuel-efficient SUV” among a whole list of SUVs’, has the “highest ground clearance” in its class and “the highest Safety rating”.
At the heart of Subaru is the Symmetrical All-Wheel Drive (AWD) system – providing very precise steering response in corners, and surefooted stability when traveling at high speeds or bad weather. Unlike 4WD systems that run in 2WD until wheels slips, Subaru’s AWD system is always on and continually monitors all wheels and adapts to provide maximum road grip and outstanding control at every turn. With the left and right sides of the drivetrain completely balanced and a 50/50 split of power routing to the front and rear wheels, you get double the traction full-time.
Subaru EyeSight is an advanced driver assist technology system that includes lane keep assist, smart braking, and throttle control. It is designed to help prevent frontal crashes with injuries by up to 85%. The system uses dual color cameras mounted behind the windshield and facing forward on either side of the rearview mirror to monitor traffic conditions ahead and identify lane markings. EyeSight can see what a driver might not, and it adjusts or activates EyeSight functions as necessary. The system has the highest IIHS safety rating and is available on select Subaru models. With EyeSight, drivers can enjoy peace of mind on the road.
The 2024 Subaru Crosstrek 2.0i-L ES Hybrid is equipped with a e-Boxer hybrid powertrain that includes a 2.0-liter H-4 direct-injection engine paired with a motor-generator unit mated to a small battery pack that’s typically mounted over the rear axle. The hybrid powertrain is paired with an automatic continuously variable transmission (CVT). The motor-generator unit is powered by a small lithium-ion battery that is charged by regenerative braking and engine power. The battery pack is designed to provide additional power to the engine during acceleration and to power the vehicle’s accessories when the engine is off. The Crosstrek’s hybrid system is designed to provide improved fuel efficiency and reduced emissions, while still providing ample power and performance.
Few other SUVs drive with the level of confidence and responsiveness of the Forester, and the main reason for this lies beneath the surface—the SUBARU BOXER engine. Its horizontally opposed configuration places the pistons 180 degrees apart, for a lower, flatter profile than other engine types. This gives the engine, and therefore the overall vehicle, a lower center of gravity and a better sense of balance. Further, the pistons’ opposing movements inherently counteract each other, naturally helping to reduce vibration.
Subaru Intelligent Drive (SI-DRIVE) lets you drive how you want, when you want, in any scene. Select Intelligent Mode for balanced, smooth, and environmentally friendly performance, or Sport Mode for an immediate and linear torque-rich throttle response for sporty and smooth driving at any speed.
X-MODE helps to give you reliable control with a push of a button. The technology of X-MODE takes command of the engine, transmission, Symmetrical AWD, brakes, and other components to safely navigate through challenging road conditions and varying terrain. When X-MODE is activated, Hill Descent Control automatically helps to maintain a constant speed when the Outback is traveling downhill.